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Instagram, which has long been around photo and short video content, now strongly competes with TikTok in terms of video production and sharing. Just like in TikTok, Instagram's Reels (short vertical videos) can help companies and creators quickly go viral with little to no effort.
Aside from that, Reels can still be a great part of the long-term marketing strategy. However, there are many factors that will play a role in how successful the Reel would be. These include the idea, chosen music and, of course, the right length- which is the leading factor for viewer engagement in 2024 and beyond.
Let's get to the point to know how long can Reels be on instagram and why this matters.
Reels, as one of Instagram's recent features, lets users create short vertical videos. Reels are an excellent way to create fun, engaging or educational clips within a pretty short timeframe.
An Instagram Reel time limit is currently 3 minutes. Reels are located as a separate section where users can scroll through trending videos or those published by their followers and friends.
When it first launched in 2020, Instagram allowed users to post Reels that were only up to 15 seconds long. Over time, the maximum Reel length gradually reached 30, 60, and finally 90 seconds. In 2024, users can post Reels up to 3 minutes long.
Instagram is constantly monitoring the market and improving its services by taking cues from more popular short-form video platforms like TikTok and Youtube Shorts. So if you wonder how long can an instagram Reel be, keep an eye on changing trends and understand that the maximum length of those vertical videos may continue to change in the upcoming future.
There's no average answer on how long can IG Reels be because it will differ based on the video idea and purpose. However an average attention span should play a crucial role in defying Reel length.
In contrast to TikTok, where the main audience is Generation Z, Instagram's key users are under 34 years old, 7% are 13-17 years old, 30% are between 18-24, 33% are between 25-34 years old, and 2% above 65 years. The main audience is the 25-34 age group.
An average 25-30-year-old's attention span is currently 8.25 seconds, decreasing from 12 seconds in 2020. Of course when it comes to more engaging, long and educational videos, this attention span can rise to hours. However, 8 seconds is the number specifically identified for social media.
The length of Instagram Reels will significantly affect audience engagement, content strategy, and algorithm success. Let's break it down;
Short Reels are best for grabbing attention and delivering a clear message. They will best suit visually impactful and emotionally engaging content. For example it could be quick tips, teasers and viral trends.
Best use cases:
Short Reels can easily go viral as they cater to users' short attention spans and maximize engagement before followers have a chance to scroll away.
Medium-length Reels will be a perfect balance between brevity and storytelling. They help viewers to dive a bit deeper into a topic while still holding viewers' attention. Choose this format for demonstrating process, delivering directions or interacting with the audience with interactive content.
Best use cases:
Max Reel length Instagram allows is now 3 minutes but is a very rare case for creators to upload such long pieces. In general, 90 seconds Reels will be a risky piece of content in your marketing strategy as they tend to reduce viewers interest over time and they are unlikely to go viral. However they still may provide substantial value. Start with a compelling hook in the first 3-5 seconds and use dynamic visuals, cuts, or transitions so it's easier for viewers to keep engaging with your content.
Best use cases:
How you structure your Reel will play almost the same role as Reel's content. That's because of the short attention span of the modern audience, so the first 3-4 seconds define whether your viewers will continue watching your video.
The "hook" should be attention-grabbing and make viewers want to see more. One method is to start with a teaser to build up to the main event.
One of the easiest ways to jump on a trend is by using Instagram Reels template. Such pre-made layouts make it easier and faster to boost engagement. You will just need to upload a specific number of video clips and the Rel will automatically come to life (while also being timely perfect to a trending audio track).
Sharing Reels by sending them to friends and followers, asking people to share, and adding them to your Story can increase your content's visibility. The Story will be visible to your followers for 24 hours and is a great way to ensure your viewers are seeing your content.
Instagram favors creators jumping on new trends and using Instagram's features. These also include built-in photo and video editing tools and music from the existing library. Following this rule, the Reel is more likely to go viral or at least attract higher dance.
Not everyone knows that optimizing the cover photo can be a game-changer in how your video will be viewed. Although some people will see the video in the Reel feed, others may find it just because they like the cover photo.
Although Instagram allows creators to make some changes after the Reel has been posted, like changing the cover picture or caption, it doesn't allow editing the length of the posted Reel yet. In that case, you will need to delete the video and re-upload it after you make a change.
If you accidentally upload a video longer than Instagram's Reel accepts, Instagram will cut it off after Instagram Reels time limit.
